Mahbub ul Haq Research Centre at LUMS

Komal Zain is a Digital marketer turned Academic, with a MS in Integrated Marketing Communications from Northwestern University (Fulbright Scholar) and a Bachelors in Accounting & Finance from Lahore University of Management Sciences. 

As a marketer, she has worked on both ends of the spectrum (Brands as well as agencies). Her penchant for teaching has enabled her to teach undergraduate & graduate programs at multiple varsities. The impact of digital marketing in disrupting consumer behavior and traditional marketing theories are areas of her interest.